Apple and Samsung have stepped into the hottest 3D virtual reality glasses market

October 07, 2024

Apple and Samsung have stepped into the hottest 3D virtual reality glasses market

Apple and Samsung have launched the hottest 3D virtual reality glasses, Internet business senior analyst of leading US investment bank Piper Jaffray, said recently that Apple's iPhone will work with third parties to create VR helmets next two years, Samsung introduced two ads about new virtual reality devices Gear VR. These two ads show us clearly a real amazing virtual reality experience when using Gear VR in the end. Before using Gear VR
 
Gene Munster Internet business senior analyst of leading US investment bank Piper Jaffray, said recently that Apple's iPhone will work with third parties to create VR helmets next two years. In his view, Apple's VR headset is another product "Made for iPhone". This means that VR headsets are just accessories for Apple iPhone, like the current Apple Watch, it definitely contributes to significant revenue for iPhone.

Apart from VR headsets, Munster also expects Apple will launch an MR (mixed reality) product during the 2021-2025 Nian. He thinks MR will be the updated from VR case. But specifically, Munster did not explicitly state what kind of product.

As he said, AR / VR case is especially important for Apple, it is currently too early to discuss how it would be updated like iPhone and iPad. However, for now, Apple's iPhone VR helmet based on iPhone would be followed the launch of the iPhone.

Nevertheless, Munster believes Apple will become an important player in the next generation of computing platforms. Harvard Business School professor Clayton Christensen in "The Innovator's dilemma" a book said that companies are generally reluctant to invest in new areas with limited opportunities and could jeopardize the existing products.

Not to mention the apple master in innovator. In developed countries, the smartphone market has matured, and it is increasingly difficult to find innovation. As a result, Apple will focus on VR headsets or AR to meet dramatically demand in consumers for the introduction of a new bright spot for the iPhone.

Recently, Samsung introduced two ads about the new virtual reality devices Gear VR. These two ads show us clearly a real amazing virtual reality experience when using Gear VR in the end. Before using Gear VR, the game is dull, after using Gear VR, we feel like being in the gaming world. In the ad, Samsung used the "Temple Run" cited to test, if we really ran in the temple with the game. In another ad, Gear VR made it easier to travel, and we could tour and rush into majestic buildings of New York City without going out.

This sentence is written at the end of Both ads "your world just got bigger, discover the Galaxy in your pocket." which sounds longing.

Currently, the Samsung Gear VR consumer version has been on sale in the United States, Britain, and other parts of Europe and America, priced from around $ 99, 640 yuan contract. However, when to enter the Chinese is determined.

If you really are interested in virtual reality devices and have no way to experience it, check out the Samsung two ads.